Hard Cards Blog

I am sitting here at LAX right now awaiting my departure to one of my favorite cities in the world, New York. I am heading back mainly for the National Stationery Show (May 20-23, Booth #2044!) but I always try to take at least 3 weeks to enjoy the city. Last year it was 2 months, and I feel totally spoiled that I got that much time!

As I am typing it, I can sense this could probably mean QUITE a few things…however, get your mind out of the gutter.  It’s a radio show.  A damn funny one too.  Our friend Joe Stapleton invited us to be guests on the show he co-hosts with the very funny Scott Huff.  The two of them together create some of the funniest banter, and of course when you add the two of us Hard Cards ladies, it’s explosive.  Okay maybe not explosive, but pretty fucking fun.  I could ramble and ramble on about everything we talked about, but then it wouldn’t give you the excuse to actually listen (or watch) the interview.  And how could I take that away from you?  I’m so rude…

Check the whole video out here. (Skip ahead to 1:03)

The lovely ladies over at Ecofabulous just wrote a very cool article about us.  Seems to define us quite well - almost better than we could define ourselves!


We have three words to sum up Hards Cards, a greeting card company whose products deliver punch-lines with smart-alecky sass: They ain’t Hallmark.

That is to say, don’t expect photographs of kittens on their covers, or precious rhyming couplets on their inside. Founders Randi Picarelli and Stacey Rifkin share a devious sense of humor and their messages are brutally honest — rare traits in an industry ruled by glittery designs and cliched sentiments. Some of the cards seem harmless enough at first glance: “It’s Your Birthday; Let’s Celebrate,” reads one green-and-gold decorated front, while the inside holds a long gripe about getting wasted and the perils of drunk-dialing. Cringe inducing, perhaps, but true.

This was an email sent around to me at work and I laughed so hard at all of these quotes I had to share.  These aren't MY thoughts - although I do agree and laugh my ass off at about 90% of them.  Enjoy on this lovely Thursday.

Random thoughts from people 25-35 years old:

-Nothing sucks more than that moment during an argument when you realize you're wrong.

-I don't understand the purpose of the line, "I don't need to drink tohave fun." Great, no one does. But why start a fire with flint and sticks when they've invented the lighter?

This May, while at the National Stationery Show, we had so many people ask us our process for writing our cards.  Most said something like “a bottle of wine and a pen, I bet!” and then laughed and guffawed their way through our line of cards.  What these people didn’t realize as we laughed with them is that they nailed it on the head.  It’s just so hard to admit with REAL WORDS at a trade show with 80 year old women with blue hair that we do indeed drink Two-Buck-Chuck to grease the wheels of the humor wagon.  So here, in our second blog posting, we will pull back the curtain and let you into the real world of writing Hard Cards.