Hard Cards Blog

The lovely ladies over at Ecofabulous just wrote a very cool article about us.  Seems to define us quite well - almost better than we could define ourselves!

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We have three words to sum up Hards Cards, a greeting card company whose products deliver punch-lines with smart-alecky sass: They ain’t Hallmark.

That is to say, don’t expect photographs of kittens on their covers, or precious rhyming couplets on their inside. Founders Randi Picarelli and Stacey Rifkin share a devious sense of humor and their messages are brutally honest — rare traits in an industry ruled by glittery designs and cliched sentiments. Some of the cards seem harmless enough at first glance: “It’s Your Birthday; Let’s Celebrate,” reads one green-and-gold decorated front, while the inside holds a long gripe about getting wasted and the perils of drunk-dialing. Cringe inducing, perhaps, but true.

This May, while at the National Stationery Show, we had so many people ask us our process for writing our cards.  Most said something like “a bottle of wine and a pen, I bet!” and then laughed and guffawed their way through our line of cards.  What these people didn’t realize as we laughed with them is that they nailed it on the head.  It’s just so hard to admit with REAL WORDS at a trade show with 80 year old women with blue hair that we do indeed drink Two-Buck-Chuck to grease the wheels of the humor wagon.  So here, in our second blog posting, we will pull back the curtain and let you into the real world of writing Hard Cards.